Insights / AI & work · 7 min read
AI Changes the Work Before It Changes the Org Chart
WEF expects nearly 40% of job skills to change by 2030. Research in The Quarterly Journal of Economics shows which workers feel it first.

Company discussions about AI often focus on which jobs will disappear. Recent data shows that what changes first are the tasks and skills inside each job.
The World Economic Forum's Future of Jobs Report 2025, drawing on data from over 1,000 companies in 22 industries and 55 economies, expects job disruption equal to 22% of jobs by 2030: 170 million new roles created and 92 million displaced, a net increase of 78 million. Nearly 40% of the skills required on the job are set to change.1
of jobs will be disrupted by 2030.
Source [1]new roles created, 92 million displaced, a net gain of 78 million.
Source [1]average issues resolved per hour after customer-support agents got an AI assistant.
Source [2]of leaders say they are making progress designing human-AI interactions.
Source [3]Employer plans: upskilling and reducing at once
The same report notes that 77% of employers plan to upskill their workers, 41% plan to reduce their workforce as AI automates certain tasks, and half plan to reorient their business.1 These plans look contradictory, but they are easier to understand when viewed task by task rather than job by job.
Who feels it first
Brynjolfsson, Li and Raymond, in The Quarterly Journal of Economics (2025), studied 5,172 customer-support agents given a generative AI assistant in stages. Productivity, measured as issues resolved per hour, rose 15% on average. Less experienced and lower-skilled workers improved in both speed and quality, while the most experienced saw small gains in speed and small declines in quality.2
In this study, the largest gains went to the least experienced workers. Meanwhile Deloitte finds only 6% of leaders say they are making progress designing human-AI interactions.3
Nusva Advisory's view
We suggest starting with a task inventory. For each key role, separate the tasks to automate, the tasks to enrich with AI, and the tasks to move to another role. Job architecture, career paths and training needs can then be redesigned on a clear basis.
WEF data comes from a global employer survey. The QJE study was done in one software firm's customer-support function, so effect sizes may differ in other work.
Sources
- World Economic Forum. Future of Jobs Report 2025, January 2025. Data from over 1,000 companies in 22 industries and 55 economies. Open source ↗
- Brynjolfsson, E., Li, D., & Raymond, L. (2025). Generative AI at Work. The Quarterly Journal of Economics, 140(2), 889-942. doi:10.1093/qje/qjae044. Open source ↗
- Deloitte. 2026 Global Human Capital Trends, press release, 4 March 2026. Open source ↗
AI-generated illustrative photo.